Ad Agency CEO


Our organic partnerships benefit brands like Toyota, McDonald's, Disney, Fender, Bushnell, Tahiti, Switzerland, Turkey, Crystal Cruises, City of Hope, USC/Norris Cancer Center, American Cancer Society and Yours.


media Value

Hartnett+Associates marketing consultant determines Key Performance Indicators (KPI), measures the brand's Return On Customer Investment (ROCI), and accordingly, adjusts your brand's IMC strategies. See Consulting Services.

“Joe Hartnett is one of the most creative people I've ever had the pleasure to work with. He has a strong strategic brain that's also always filled with new, out-of-the-box ideas. Joe and I worked together on several successful new business pitches. His fresh ideas, creativity and presentation skills were critical to these wins. On top of all that, Joe is just a terrific guy to work with whose boundless energy and enthusiasm are contagious and make everyone around him even better.”

Strategic counsel

Our core team Flexes per assignment

  • ​(Photo) A 32-member PFF crew shoots footage for the documentary Black Jack, on the old "Western Front" in France, Supported by the United States World War I Centennial Commission, the French Centenaire, and selected brand partners, the film will be released in 2017.
  • Co-founder Dayle Hartnett, Ph.D. and her team develop educational materials and transmedia supporting the documentary, With One Tied Hand.
  • A solo consultant guides a U.S. travel client in yearly planning for tourist arrivals and destination management company capacities.
  • A four-person IMC team advises quick serve brand on promotional strategies using special events.
  • Co-founder Joe Hartnett teaches an IMC course at UCLA Extension, both in-class and online (deploying the new Canvas educational software.)
  • On-site IMC audits & plans
  • Documentary content
  • Partner recruitment
  • Promotions & events
  • KPI measurement
  • International & multi-cultural        programs


True Content

Integrated Marketing Communication (IMC) is an essential business strategy that reports a financial value for your marketing communication investment. The measure used is Return On Customer Investment (ROCI). Contact us for more information.

Hartnett+Associates digital content is provided via Pacific Film Foundation (PFF), a nonprofit 501(c)(3). Your brand can tell its true story imaginatively and effectively at a fair price. PFF's roster of creative professionals have deep experience making documentary films. See Services: Digital Content.