Hartnett+Associates marketing consultant determines Key Performance Indicators (KPI), measures the brand's Return On Customer Investment (ROCI), and accordingly, adjusts your brand's IMC strategies. See Consulting Services.

Hartnett+Associates digital content is provided via Pacific Film Foundation (PFF), a nonprofit 501(c)(3). Your brand can tell its true story imaginatively and effectively at a fair price. PFF's roster of creative professionals have deep experience making documentary films. See Services: Digital Content.

Integrated Marketing Communication (IMC) is an essential business strategy that reports a financial value for your marketing communication investment. The measure used is Return On Customer Investment (ROCI). Contact us for more information.

“Joe Hartnett is one of the most creative people I've ever had the pleasure to work with. He has a strong strategic brain that's also always filled with new, out-of-the-box ideas. Joe and I worked together on several successful new business pitches. His fresh ideas, creativity and presentation skills were critical to these wins. On top of all that, Joe is just a terrific guy to work with whose boundless energy and enthusiasm are contagious and make everyone around him even better.”

Our core team Flexes per assignment

  • ​(Photo) A 32-member PFF crew shoots footage for the documentary Pershing's Paths of Glory, on the old "Western Front" in France, Supported by the United States World War I Centennial Commission, the film Premiered in Washington, D.C. on November 11, 2018, honoring the Centennial of the end of World War I.
  • Co-founder Dayle Hartnett, Ph.D. and her team develop educational materials and transmedia supporting the documentary, With One Tied Hand.
  • A solo consultant guides a U.S. travel client in yearly planning for tourist arrivals and destination management company capacities.
  • A four-person IMC team advises quick serve brand on promotional strategies using special events.
  • Co-founder Joe Hartnett teaches marketing and sustainability courses at UCLA Extension, both in-class and online (deploying the new Canvas educational software.)

media Value


Ad Agency CEO

True Content


  • On-site IMC audits & plans
  • Documentary content
  • Partner recruitment
  • Promotions & events
  • KPI measurement
  • International & multi-cultural        programs

Our organic partnerships benefit brands like Toyota, McDonald's, Disney, Fender, Bushnell, Tahiti, Switzerland, Turkey, Crystal Cruises, City of Hope, USC/Norris Cancer Center, American Cancer Society and Yours.





Strategic counsel