“Joe
is a fantastic mentor who truly helped guide me as a young
professional. He treats his colleagues like he treats his clients with
an open ear always ready to listen to problems and help find effective
solutions. His sincerity and openness creates a comfortable environment
in which creativity and innovation can thrive.”
Brian Forde, President, Llamadas S.A., Managua, Nicaragua
___________________________________________________________________________
Hartnett+Associates
The firm was founded in 2005 by Joe Hartnett and Dayle Davidson, Ph.D., with the help of Danielle H. Whittaker. A related 501c3 production company, the Pacific Film Foundation develops feature documentary films. In 2010, the Hartnett+Associates Film Fund was established to develop scripted programming and content for digital distribution via the Internet, Television, and ancillary channels.
The Ad Hoc AgencyApproach
Client Benefits:
1. Integrated Marketing Communication (IMC) Services - In addition to H+A services outlined here at the H+A Web site, a full array of IMC services is available from H+A Ad Hoc Team Members (see below).
2. Customized Project, Campaign or Ongoing Services - Suited precisely to requirements.
3. Flexibility - Ordered, integrated and billed via H+A, or "a la carte" (integrated by the client or H+A.)
4. Discounted Media Commissions - H+A is competitive with media buying services (i.e. highest commission charged is 10%; media commissions always suited to Scope of Services.)
5. No Markups on Outside Purchases - All services at cost (H+A does not add a "markup" to any fees or expenses incurred.)
6. No Fixed Fees, Retainers or Overhead Costs - All work estimated and approved in advance.
H+A Fees
For services including strategic brand consulting, market research, content development, creative, production, and project management:
Joe: $900 per day or portion thereof
Dayle: $750 per day or portion thereof
Danielle: $500 per day or portion thereof
Additional Team Members: Quoted in advance per project
Consulting out-of-pocket expenses (above an agreed-upon amount for each client) are estimated and approved in advance, then billed for reimbursement at net (no markups), payable in 10 days; for out-of-town travel on flights longer than 4 hours, business class is requested.
Equity Position
We currently do, and will continue to contract with brands and funding entities to own equity positions in certain entertainment or branded content properties developed and/or produced by either Hartnett+Associates or the Pacific Film Foundation.
The following are not employees, principals or partners of H+A, but are listed based on availability for specific projects as mutually agreed.
Joe Hartnett Principal
Brand Strategy/Content
Joe Hartnett is known worldwide for his expertise in brand development, branded content and co-branded promotions. He consults on these topics plus integrated marketing management for clients in travel, entertainment, consumer products, healthcare, education, and financial services.
During his career, he has provided expertise to clients in the travel and tourism industry such as Tahiti Tourisme, Switzerland Tourism, Hong Kong Tourism Board, Costa Rica Tourism, Turkish Tourist Office, City of Beverly Hills, Surf City USA (Huntington Beach CVB), Crystal Cruises, Malaysia Airlines, Air Tahiti Nui, Air New Zealand, and Fairmont Hotels & Resorts.
His guidance has also been useful to healthcare organizations, including the American Cancer Society, USC Norris Cancer Center, City of Hope, USC University Hospital, Blue Shield of California and the field of gene, cell, biologics and small molecule therapies - through the Pacific Film Foundation he is Executive ProducingBreaking the Code, a documentary feature film.
On the corporate side, Joe has counseled Toyota, McDonald's, Disney, Bushnell Sports Optics, GM Hughes Electronics, Petco, the City of Hope Medical Center, Pepperdine University and California State University, Long Beach (CSULB).
Joe is a speaker on the topics of branding, integrated marketing communication, advertising, new technology, and results-driven marketing at conferences, leading corporations, and universities in the United States and abroad.
He is a founding Board member of thinkLA, and an adjunct professor at UCLA Extension.
Dayle Davidson, Ph.D. Principal
Research & Education
Dayle Davidson, Ph.D. is a nationally recognized researcher and scholar.
For H+A, she focuses her expertise on research, marketing and brand education.
She has provided research and counsel for Surf City USA (Huntington Beach Convention & Visitors Bureau), thinkLA, Back to Life, Inspiris (Care Level Management), California State University, Long Beach, Spark Restaurants, Queenscare, and Smart-Harness, among others.
She also has experience in cross-cultural communication, business English and business management. Dayle’s Ph.D. is in Education, from the University of California, Los Angeles.
Danielle H. Whittaker Social Web Engagement
Danielle has managed brand engagement programs and events for leaders such as Budweiser, Chivas Regal, Honda, California Speedway and Hewlitt Packard.
She is a Social Web Engagement expert with significant hands-on experience with Facebook, Twitter, YouTube and a host of burgeoning online brands.
As a working actor and comedian, Danielle brings to the firm her talents in hosting, voice-over, and character development. Her performances have included lead roles in West Side Story, The Fantasticks, and most recently the critically acclaimed comedy, Naked Yoga.
Danielle has credits in movies, television and online, including Delta Farce, C.S.I. New York, ReelzcChannel.com, and BlueCollarordie.com.
Chris graduated from Yale University and got his professional start as an associate producer on the acclaimed ESPN athlete profile show, THE LIFE.
Working under an Emmy Award-winning producer, he quickly rose to segment producer and spent the next three years honing his storytelling craft on shows for ESPN, TLC and the Discovery Channel.
In 2003, Chris moved from New York to Los Angeles, shifted his focus from documentary storytelling to narrative features and served a one- year stint as a creative executive at Union Entertainment before setting out on his own to launch Fourth and Forever Pictures.
As partner and creative director of Fourth and Forever, Chris developed and packaged numerous independent film projects, working closely with directors such as Domenica Cameron-Scorsese (SPANISH BOOTS) and Jeremy Passmore (SPECIAL), and executive producer Michel Shane (CATCH ME IF YOU CAN, HOUNDDOG and I, ROBOT).
In early 2008, Chris joined the Netflix digital content acquisitions team where he spent the following two years working with major Hollywood studios, television networks and independent distributors licensing film and television content for Netflix’s rapidly expanding and highly successful Watch Instantly service. His time at Netflix has proven invaluable and has provided Chris with a vast network of distribution relationships, as well as a unique understanding of both the traditional and the non-traditional distribution landscapes.
In addition to several film and television projects currently in development with partner Scott Brooks, Chris just produced (with ManInHat Productions,Tribeca, NYC) the very first Sports Illustrated Swimsuit Special in 3D, soon to be distributed by Sony Entertainment.
Scott Brooks
Writer & Director
Scott is an artist, writer, director, serviceable actor and remarkable text messager.
After graduating from Harvard in 2001, Scott moved to Los Angeles and began working at CAA in the Motion Picture Talent Department. During his time there as a clinically tardy but thoroughly entertaining assistant, Scott met future boss and mentor Peter Farrelly. In 2003, he joined Peter, Bobby Farrelly and producer Bradley Thomas on the set of STUCK ON YOU. He worked under their production banner, Conundrum Entertainment for the next year, through post-production on Fox Searchlight's THE RINGER.
After being taken on by literary agents at CAA, Scott moved to New York to focus on writing (and chase a girl he'd written a script about.) (The relationship would not last, but) Upon returning to LA, Scott optioned his first feature comedy BETTING ON BRITTANY BARNES to Intrepid Pictures in 2007. Since then, Scott has worked on a number of writing assignments, including a campaign for "The New FEDEX Tracking" as well as punching up the screenplay for Fox's ALVIN & THE CHIPMUNKS: THE SQUEAKUEL with director Betty Thomas.
Additionally,
Scott has created, produced and starred in "Fantasy Over Reality", a
Web-based sitcom about a league of obsessed fantasy football 'owners' as they
vie for their coveted championship.The series also featured the debut of a handful of current NFL football
stars.
