Of course, Facebook is tightening up its privacy recommendations and people are adjusting what they want (and do not want) others to know about their lives.  But, the big news on the social network sites, particularly Facebook, is the significant growth in other-directed activities, charitable giving, positive “strokes” and general good will expressed. 

A potential problem for foundations and charities is that all these activities don’t necessarily lead to more funds raised. However, organizations such as the Nature Conservancy are less concerned with raising big bucks than with planting seeds for future support from the younger generation active on social networks. "It's really a great branding tool," said a spokesman.

"It's helping spread the word, educating people about our organization and its mission." 

Prognostication:  Charities will continue to build and enhance their online networks using Facebook, MySpace, Twitter, Yahoo! Charity Badge and others.  Those organizations that make their messages appropriate and relevant will increase engagement with the cause by reaching people where they live.